In-person Daylong Training on ‘Branding and Marketing (Sales) for Business Success’, on 14th October 2022.

We have the pleasure to inform you that DCCI Business Institute (DBI) is going to organize an In-person Daylong Training on ‘Branding and Marketing (Sales) for Business Success’, scheduled to be held on 14th October 2022 from 10:00 AM to 5:3 PM at DBI, Dhaka Chamber Building, 11th floor, 65-66 Motijheel C/A, Dhaka-1000. 

 

Topics Overview in Brief: Your brand resides within the hearts and minds of customers, clients and employees. It is the sum total of their experiences and perceptions, some of which you can influence, and some you cannot. A strong brand is invaluable as local and global competition intensifies day by day. It is important to spend time researching, defining, and building your brand. The marketing manager is responsible for the crucial functions of assessing, creating and fulfilling demands for the products and services, selling and distributing and ensuring customers’ satisfaction. DBI is going to organize the training course to enhance the skill & ability of participants in this regard 

 

Objective: Brand Marketing is training about branding. Rather than focus on academic theory, the training takes a pragmatic managerial viewpoint. Upon completion of the course, the participants would be able to: (i) understand the modern concepts of sales, customer-oriented integrated marketing and effective sales management; (ii) use the principles of modern marketing and perform the marketing functions more effectively; (iii) manage the sales functions efficiently in order to achieve the organizational goals and render customers’ satisfaction; and (iv) use different tools for promoting sales including branding for selling more and earning more. 

 

Contents: Power of brand, corporate brand marketing, corporate image, Corporate Communications, Marketing communications & branding, Product VS Brand, Integrated Communications, etc; Reputation Management: definition and functions, Reputation management through corporate communication, Elements of corporate communication, corporate communication tools and platforms, Treating the corporate as a brand, Measuring reputation and reputation ratings; Corporate brand vs. product brand & corporate brand and visual identity; An Introduction to Marketing; Market Mix and Environmental Factors; Understanding Consumers; Market Segmentation; Market Research and Positioning; Product Development & Pricing Strategy; Tools and techniques of modern salesmanship; How to be a good salesman, Roleplay, Advertising & Sales Promotion; Sales Management and Distribution Management.

 

Who Can Attend: New Entrepreneurs; Business Managers; Brand Managers; Marketing Executives; Sales Persons, New Entrants in Business and any other interested persons. 

 

Facilitator: The facilitator of the training is Mr. Ted Setu Ghosh, Manager, BTL Marketing at DBL Ceramics Ltd. Prior to the Present Position, he has worked in Star Ceramics Limited, BRAC IT Services Limited, Partex Star Group, Expressions Limited, PRAN-RFL Group and Prestige Bengal Limited in various Marketing & Brand Communication role. He has a vast knowledge of the corporate sector mainly in Construction Materials, FMCG and Consumer Services. He has more than 10 years of Experience in Marketing & Brand Communications. He has experience in working in the field of Online & Offline Marketing, Brand Management& Event Management.  Mr. Ghosh is specialized in designing and implementing various online & offline Marketing Campaigns, Events & Market Activations, Brand Promotions and Product Development & Distribution plans.  

 

Fees: Tk. 3,000/- payable in favour of ‘The Dhaka Chamber of Commerce & Industry by cash/ pay order/ cheque/ EFT. It could also be paid through bKash merchant number 01766018659 (Payment) with bKash charge Tk.50/-. Course fee includes refreshments, lunch, stationery, and learning materials and excludes VAT and Tax.  

 

Procedure: The intending candidates may collect Registration Form from DBI Office for submission to DBI after filling it up duly or log on to https://forms.office.com/r/CkFLx5i3Bq for registration. Please contact at 01913745062 for more information. Registration Deadline: 12th October 2022. Certificate: Certificate will be awarded.  

 

We would appreciate it if you could kindly participate and/or nominate concerned official(s) from your esteemed organization for this training.  

Published on: 2022-10-14

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